Marketing real people, real decisions
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| Hauptverfasser: | , , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England; London [und 20 weiteren]
Pearson
2013
|
| Ausgabe: | Second European edition |
| Schriftenreihe: | Always learning
|
| Schlagworte: | |
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MARC
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| 001 | BV041108359 | ||
| 003 | DE-604 | ||
| 005 | 20190909 | ||
| 007 | t| | ||
| 008 | 130626s2013 xx a||| |||| 00||| eng d | ||
| 020 | |a 9780273758167 |9 978-0-273-75816-7 | ||
| 035 | |a (OCoLC)854743239 | ||
| 035 | |a (DE-599)BVBBV041108359 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 |a DE-M49 |a DE-521 | ||
| 050 | 0 | |a HF5415.35 | |
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 800f |2 stub | ||
| 100 | 1 | |a Solomon, Michael R. |d 1956- |e Verfasser |0 (DE-588)129227684 |4 aut | |
| 245 | 1 | 0 | |a Marketing |b real people, real decisions |c Solomon, Marshall, Stuart, Barnes, Mitchell |
| 250 | |a Second European edition | ||
| 264 | 1 | |a Harlow, England; London [und 20 weiteren] |b Pearson |c 2013 | |
| 300 | |a xxvi, 632 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Always learning | |
| 500 | |a "Authorised adaptation from the United States edition, entitled 'Marketing : real people, real choices', seventh edition, ISBN: 978-0-13-217684-2 ... ©2012." | ||
| 650 | 4 | |a Marketing |x Vocational guidance | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Marshall, Greg W. |e Verfasser |0 (DE-588)135815533 |4 aut | |
| 700 | 1 | |a Stuart, Elnora W. |e Verfasser |0 (DE-588)170703878 |4 aut | |
| 700 | 1 | |a Barnes, Bradley R. |e Verfasser |0 (DE-588)113609931X |4 aut | |
| 700 | 1 | |a Mitchell, Vincent-Wayne |e Verfasser |0 (DE-588)170761320 |4 aut | |
| 775 | 0 | 8 | |i Äquivalent |a Solomon, Michael R., 1956- |t Marketing : real people, real choices |b seventh edition |d Boston : Prentice Hall, c2012 |z 978-0-13-217684-2 |
| 787 | 0 | 8 | |i Überarbeitet als |b Third European edition |z 978-1-292-22719-1 |w (DE-604)BV046106914 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-026084618 | |
Datensatz im Suchindex
| DE-BY-TUM_call_number | 1002 WIR 800f 2014 B 371(2) |
|---|---|
| DE-BY-TUM_katkey | 1981193 |
| DE-BY-TUM_location | 10 |
| DE-BY-TUM_media_number | 040080271310 |
| _version_ | 1820867337170976768 |
| any_adam_object | |
| author | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. Barnes, Bradley R. Mitchell, Vincent-Wayne |
| author_GND | (DE-588)129227684 (DE-588)135815533 (DE-588)170703878 (DE-588)113609931X (DE-588)170761320 |
| author_facet | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. Barnes, Bradley R. Mitchell, Vincent-Wayne |
| author_role | aut aut aut aut aut |
| author_sort | Solomon, Michael R. 1956- |
| author_variant | m r s mr mrs g w m gw gwm e w s ew ews b r b br brb v w m vwm |
| building | Verbundindex |
| bvnumber | BV041108359 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.35 |
| callnumber-search | HF5415.35 |
| callnumber-sort | HF 45415.35 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| classification_tum | WIR 800f |
| ctrlnum | (OCoLC)854743239 (DE-599)BVBBV041108359 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second European edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV041108359 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T03:23:04Z |
| institution | BVB |
| isbn | 9780273758167 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026084618 |
| oclc_num | 854743239 |
| open_access_boolean | |
| owner | DE-1050 DE-M49 DE-BY-TUM DE-521 |
| owner_facet | DE-1050 DE-M49 DE-BY-TUM DE-521 |
| physical | xxvi, 632 Seiten Illustrationen, Diagramme |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Pearson |
| record_format | marc |
| series2 | Always learning |
| spellingShingle | Solomon, Michael R. 1956- Marshall, Greg W. Stuart, Elnora W. Barnes, Bradley R. Mitchell, Vincent-Wayne Marketing real people, real decisions Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing real people, real decisions |
| title_auth | Marketing real people, real decisions |
| title_exact_search | Marketing real people, real decisions |
| title_full | Marketing real people, real decisions Solomon, Marshall, Stuart, Barnes, Mitchell |
| title_fullStr | Marketing real people, real decisions Solomon, Marshall, Stuart, Barnes, Mitchell |
| title_full_unstemmed | Marketing real people, real decisions Solomon, Marshall, Stuart, Barnes, Mitchell |
| title_short | Marketing |
| title_sort | marketing real people real decisions |
| title_sub | real people, real decisions |
| topic | Marketing Vocational guidance Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Vocational guidance Marketing Lehrbuch |
| work_keys_str_mv | AT solomonmichaelr marketingrealpeoplerealdecisions AT marshallgregw marketingrealpeoplerealdecisions AT stuartelnoraw marketingrealpeoplerealdecisions AT barnesbradleyr marketingrealpeoplerealdecisions AT mitchellvincentwayne marketingrealpeoplerealdecisions |