Socialnomics how social media transforms the way we live and do business

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Qualman, Erik 1972- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Wiley c2011
Ausgabe:	Rev. and updated
Schlagworte:	Internet marketing Social media Social networks Electronic commerce Social networking World Wide Web 2.0 Sozialer Wandel
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