The new rules of marketing how to use one-to-one relationship marketing to be the leader in your industry

Publisher description: Fred Newell has pulled together the basic principles for marketing in the 21st century. The year 2000 is just around the corner. Don't wait until then to update yourself." ;Stanley Marcus, Chairman Emeritus, Neiman Marcus. Fred Newell, "The Father of Database Ma...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Newell, Frederick 1926- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY [u.a.] McGraw-Hill 1997
Schlagworte:	Relationship marketing Database marketing Database-Marketing Beziehungsmanagement
Online-Zugang:	Publisher description Inhaltsverzeichnis
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