Micro-clusters and networks the growth of tourism

Introduces an approach to the analysis and management of growth in small tourism markets for regional and rural locations. This book recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outs...

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Sprache:English
Veröffentlicht: Amsterdam [u.a.] Elsevier 2007
Ausgabe:1. ed.
Schriftenreihe:Advances in tourism research
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Datensatz im Suchindex

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adam_text Contents List of Figures List of Tables Contributors Acknowledgements Preface 1 Ewen J. Michael References 2 C. Michael Hall and Ewen J. Michael Objectives A Changing Environment Concepts of Rural Decline The Policy Gap Tourism and Tourism Development References 3 Ewen J. Michael Objectives The Concept of Clustering Clusters or Alliances Forms of Clustering Complementarity and Diagonal Clusters Clusters and Competition References vi 4 Ewen Objectives Problems of Scale and Community Tourism Micro-Clusters Multipliers and Externalities References 5 Paul Lynch and Alison Morrison Objectives Networks or Networking Small Firm Networks and Tourism Social Analysis Networks Networks in Action Discussion References 6 Ewen J. Michael Objectives The Antiques Industry: An Illustration Antiques An Industry Profile Customers or Tourists? Clusters as Trip Generators Successful Clusters and the Existence of Networks References 7 Richard Mitchell and Chrissy Objectives Wine Tourism and Wine Networks New Zealand Winery Attitudes to Tourism in New Zealand Barriers to Inter-Organisational Relationships Prospects for Clustering in the Central Otago Region Conclusion References Contents 8 Networks: Laila Objectives Tourism Networks A Comparison Tourism Community Networks in Scotland and Sweden Benefits and Implications References 9 Ewen J. Michael and C. Michael Hall Objectives Role of Government Arguments for Public Intervention Assurance Engaging Producers References 10 C. Michael Hall, Paul Lynch, Ewen J. Michael and Richard Mitchell Objectives Integration: Micro-Clusters and Networking Directions for Social Planning Issues in the Application of Micro-Cluster Theory References Glossary Author Index Subject Index Micro-Clusters Networks: of Tourism Ewen Michael This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro- markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations. Micro-Clusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not onh why they work but also how community members interact to theory provides die means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearlv has applications tor many industries beyond the development of rural and regional tourism destinations.
adam_txt Contents List of Figures List of Tables Contributors Acknowledgements Preface 1 Ewen J. Michael References 2 C. Michael Hall and Ewen J. Michael Objectives A Changing Environment Concepts of Rural Decline The Policy Gap Tourism and Tourism Development References 3 Ewen J. Michael Objectives The Concept of Clustering Clusters or Alliances Forms of Clustering Complementarity and Diagonal Clusters Clusters and Competition References vi 4 Ewen Objectives Problems of Scale and Community Tourism Micro-Clusters Multipliers and Externalities References 5 Paul Lynch and Alison Morrison Objectives Networks or Networking Small Firm Networks and Tourism Social Analysis Networks Networks in Action Discussion References 6 Ewen J. Michael Objectives The Antiques Industry: An Illustration Antiques An Industry Profile Customers or Tourists? Clusters as Trip Generators Successful Clusters and the Existence of Networks References 7 Richard Mitchell and Chrissy Objectives Wine Tourism and Wine Networks New Zealand Winery Attitudes to Tourism in New Zealand Barriers to Inter-Organisational Relationships Prospects for Clustering in the Central Otago Region Conclusion References Contents 8 Networks: Laila Objectives Tourism Networks A Comparison Tourism Community Networks in Scotland and Sweden Benefits and Implications References 9 Ewen J. Michael and C. Michael Hall Objectives Role of Government Arguments for Public Intervention Assurance Engaging Producers References 10 C. Michael Hall, Paul Lynch, Ewen J. Michael and Richard Mitchell Objectives Integration: Micro-Clusters and Networking Directions for Social Planning Issues in the Application of Micro-Cluster Theory References Glossary Author Index Subject Index Micro-Clusters Networks: of Tourism Ewen Michael This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro- markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations. Micro-Clusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not onh' why they work but also how community members interact to theory provides die means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearlv has applications tor many industries beyond the development of rural and regional tourism destinations.
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txt rdacontent
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Advances in tourism research
Introduces an approach to the analysis and management of growth in small tourism markets for regional and rural locations. This book recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas.
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spellingShingle Micro-clusters and networks the growth of tourism
Tourismus (DE-588)4018406-7 gnd
Cluster Wirtschaft (DE-588)7580116-4 gnd
subject_GND (DE-588)4018406-7
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title Micro-clusters and networks the growth of tourism
title_auth Micro-clusters and networks the growth of tourism
title_exact_search Micro-clusters and networks the growth of tourism
title_exact_search_txtP Micro-clusters and networks the growth of tourism
title_full Micro-clusters and networks the growth of tourism by Ewen J. Michael ...
title_fullStr Micro-clusters and networks the growth of tourism by Ewen J. Michael ...
title_full_unstemmed Micro-clusters and networks the growth of tourism by Ewen J. Michael ...
title_short Micro-clusters and networks
title_sort micro clusters and networks the growth of tourism
title_sub the growth of tourism
topic Tourismus (DE-588)4018406-7 gnd
Cluster Wirtschaft (DE-588)7580116-4 gnd
topic_facet Tourismus
Cluster Wirtschaft
Aufsatzsammlung
Aufsatzsammlung - Tourismus - Agglomeration <Wirtschaft>
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