The relationship-based enterprise powering business success through customer relationship management

"Many organizations have pieces of CRM in place, but few have pulled together all of the components required to create a company-wide strategy. This fragmented deployment often results from multiple and conflicting definitions of CRM. In addition, organizations and vendors have focused on findi...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	MacKenzie, Ray (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Toronto u.a. McGraw-Hill/Ryerson 2001
Schlagworte:	Relations avec la clientèle Customer relations Kundenmanagement
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