Relationship marketing for competitive advantage winning and keeping customers

The newly emerging area of relationship marketing has become a major focal point for leading-edge practitioners in their search for sustainable competitive advantage. This book, which complements the best-selling title Relationship Marketing, presents a selection of some of the best writing on the s...

Ausführliche Beschreibung

Bibliographische Detailangaben

Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford [u.a.] Butterworth Heinemann 1995
Ausgabe:	1. publ.
Schriftenreihe:	The marketing series : Student The marketing series: Professional development The marketing series: Practitioner
Schlagworte:	Klantgerichtheid Marketing Sociale relaties Consumer satisfaction Customer relations Customer services Relationship marketing Servicepolitik Beziehungsmanagement Unternehmen Qualitätssicherung
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