Multinational direct marketing the methods and the markets
Richard N. Miller, a master of multinational direct response, shares everything he knows about promoting products and services to Europe, Asia, Mexico, and points beyond. In seven practical steps, based on decades of experience, he shows how to:. Look before you leap. Is transnational marketing like...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1995
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| Online-Zugang: | Inhaltsverzeichnis |
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