Multinational direct marketing the methods and the markets

Richard N. Miller, a master of multinational direct response, shares everything he knows about promoting products and services to Europe, Asia, Mexico, and points beyond. In seven practical steps, based on decades of experience, he shows how to:. Look before you leap. Is transnational marketing like...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Miller, Richard N. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] McGraw-Hill 1995
Schlagworte:	Export marketing > Management Direct marketing > Management Internationales Marketing Direktmarketing
Online-Zugang:	Inhaltsverzeichnis
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