'Perceptions as reality' on large-scale dairy farms

'Perceptions as reality' on large-scale dairy farms

Recent psychological research supports the claim that decision-makers respond to their perceptions of uncertainty in their businesses. Using large-scale Arizona dairy operations as a case study, this analysis indicates that operators of large industrialized farms perceive their business environments...

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Veröffentlicht in:Applied economic perspectives and policy 1993-01, Vol.15 (1), p.89-101
Hauptverfasser: Wilson, P.N, Dahlgran, R.D, Conklin, N.C
Format: Artikel
Sprache:eng
Schlagworte:
Agricultural economics
Agricultural management
ARIZONA
Dairy farming
Economic models
Economic uncertainty
ESTRUCTURA SOCIAL
EXPLOITATION AGRICOLE
EXPLOTACIONES AGRARIAS
EXPLOTACIONES AGRARIAS GRANDES
Financial management
GESTION DE L'EXPLOITATION AGRICOLE
GRANDE EXPLOITATION AGRICOLE
INDUSTRIA LECHERA
INDUSTRIE LAITIERE
Investment strategies
MANEJO DE FINCAS
Operating costs
Operations management
Perceptual reality
PRISE DE DECISION
PROPIEDAD
PROPRIETE
RIESGO
RISQUE
STRUCTURE SOCIALE
TAILLE DE L'EXPLOITATION AGRICOLE
TAMANO DE LA FINCA
TOMA DE DECISIONES
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Beschreibung
Zusammenfassung:Recent psychological research supports the claim that decision-makers respond to their perceptions of uncertainty in their businesses. Using large-scale Arizona dairy operations as a case study, this analysis indicates that operators of large industrialized farms perceive their business environments in a unique manner. Farm size, age, and ownership variables were particularly significant in explaining perception and management response rankings. Efforts to correlate perceptions to management responses produced mixed results.
ISSN:1058-7195
2040-5790
1467-9353
2040-5804
DOI:10.2307/1349714