Table of Contents

Challenge Gift Creates Momentum and Immediacy News That Gets Noticed Plan a Winning Press Conference Pull Yourself Out of That Slump Combining Research and Cultivation Family Trees and Photos Generate Good Will and Gifts News You Should Share Study Says Americans Could Triple Their Giving Seeking Foundation Support Use Common Sense When Submitting Proposals Acknowledging Gifts Receipt Policy Helps Clarify Procedures Sample Receipt Policy from The Charity's Guide to Charitable Contributions Shaping a Capital Campaign Feasability Study Helps Shape the ‘Scale of Gifts’ List Management Tips Creative Meetings Exercise Writing Philanthropically…. Tracking Prospects and Donors Moves Management For The Small Shop How Often Do You Test New Ideas? Web Alert Prompt, Personalized Gift Acknowledgments Pay Off Internet Adds Spark To Auction Events Giving Up 10.7 Percent Unique Campaign Strategies Rare Book Auction Raises $53,000 Telesolicitation Management University Brings Telemarketing In‐house The Downside of In‐house Phonathons Board Members Expected to Add Personal Touch Effective Direct Mail Approaches Goodwill's Appeal Substitutes ‘Thanks’ For ‘Ask’