Making Virtual Event Promotions Soar in a Down Economy

Customer‐centric events create positive brand exposure and generate executive champions that position us favorably as the undisputed innovator in our industry. Virtual events make sense economically; we can spin them up within 10 business days and leverage basic technology like Zoom as a bulletproof...

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Bibliographische Detailangaben

Format:	Buchkapitel
Sprache:	eng
Schlagworte:	customer acquisition cost customer‐centric events down economy virtual events
Online-Zugang:	Volltext
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