Making Virtual Event Promotions Soar in a Down Economy

Customer‐centric events create positive brand exposure and generate executive champions that position us favorably as the undisputed innovator in our industry. Virtual events make sense economically; we can spin them up within 10 business days and leverage basic technology like Zoom as a bulletproof foundation where attendees traveling off the grid with low dial‐up speeds can make it. There are ways to do virtual wine tasting events with a sommelier remotely and effectively, even shipping fruit and cheese. In a down economy, the customer acquisition cost per lead plummets. It's critical to run lean even when the economy is booming, but these best practices will help us when dark clouds fill the economic forecast.