Cultivating a Disruptive Mindset—Be Patient; This Could Take a While

We will not win over hearts and minds or convince our C‐level executives rapidly. It will require serious patience and persistence as we seek to secure buy‐in for our disruptive ideas inspired by this book. When we present the industry with an out‐of‐the‐box new experience, many people will resist it at first. Now is the time to make our mark, listen to our inner voice, and let our most disruptive event ideas take flight. Fortune favors the bold. Brainstorm with people who support innovation. We all have unique hobbies and meta‐skills that define us and make us memorable that we can bring into a business context to transform the dull and mundane. Successful disruption comes from daring greatly and taking inspiration from many dimensions of life outside of business.