Ethics and the New Business and Labor Organizations

This chapter focuses on how ethics can be applied in new business organizations in the domain of marketing, distribution, transportation and logistics and through the "sharing economy". It addresses some business ethics problems associated with the new modes of activity. The chapter also discusses concepts related to organizational complexity, the theory of change and the behavioral complexity associated with the allocation and distribution of resources. In social networks, as for uberized systems, any consumer or Internet user has authority. The Uber economy is an on‐demand economy. Uber and social networking can generate new profitable activities which challenge traditional business models, reconfigure ways of working and change the distribution of results in terms of profit earnings, "on‐demand" services and needs, financial charges and constraints. Collective organizations based on social networks developed the concept of P2P that has resulted in the concept of the "low‐cost" economy.