Putting It All Together

Change today is more complex, faster, and harder to predict than ever before. Consequently, competition in business has never been more demanding. The only antidote to this increasing volatility is data. The unquenchable thirst for data is a cultural change at a global level, caused by the ubiquity of the cell phone. Without an ability to analyze dispassionately, argue over facts, or run quick and incisive experiments, friction permeates our meetings. Data provides us the perspective we need to curtail conversations about bike racks and other trivialities. With modern data infrastructure, we can shed the rust, liberate the collective curiosity of our teams, and change the way our companies innovate in industry. Brutal intellectual honesty underpins all data‐centric cultures. Team members have to be able to separate their ego from the decision‐making process. With a unified data fabric and a deliberate team, companies can transform themselves and their industries.