Reputation, Risk and Conduct

Today we are looking at aspects of reputation and in particular how corporate reputation can be affected by the ways managers and staffs behaves and conducts them. These are important subjects: by analyzing them, its aim is to help the ethics team to improve Stronach's existing compliance and controls framework so that the board has greater assurance that reputational risk is being managed in the most appropriate way for their business. This chapter looks at corporate reputation, including the components that are most important to the idea of a ‘brand’ and focus, through examples, on the reasons for reputational damage.