focus your audience’s attention

It is useful to understand how people visually process information and leverage this knowledge when crafting visuals. This chapter includes a brief discussion on sight and memory that will act to frame up the importance of preattentive attributes like size, color, and position on page. We explore how preattentive attributes can be used strategically to help direct your audience's attention where you want them to focus and create a visual hierarchy of components to help lead your audience through the information in the way you want them to process it. Color as a strategic tool is covered in depth. Concepts are illustrated by example.