Role of Collective Intelligence

Big data is a major business technology trend with an impact that will revolutionize advanced analytics in the coming years. As the technology platform is maturing rapidly, organizations need to give strategic importance to big data sources to gain insights and to offer their products and services based on customer needs. This chapter deals with big data concepts, background, and relevance across industry sectors, and offers some case studies to provide in‐depth understanding and many examples of how an organization may deploy and implement big data analytics alongside its existing infrastructure. Analytics and business intelligence based on new big data sources will help business decision makers with greater predictability.