Software and Tools

There are several data mining and statistical software products that may help you to do data mining. Fully automatic targeting and predictive modelling of real‐time online behaviour are at the very beginning of their development and are valuable tools provided critical success factors and requirements are carefully observed in the implementation and the environment. This chapter describes the general structure and ideas on how to implement industry‐focused model production that will help to react quickly to changing behaviour. It discusses the key success factors and the pitfalls of this assembly line model product. In particular, the chapter describes the fully automated modeling (FAM) function, FAM architecture, FAM data flows and databases, FAM modeling aspects, and FAM challenges.