User Research for Product Innovation
This chapter contains sections titled: Introduction Deep Understanding and Sticky Information Qualitative Methods for Deeper Understanding Ethnography Netnography Site Visits and Individual Interviews Crowdsourcing Lead Users Customer Toolkits Real‐Time Market Validation: Experiential Learning Throu...
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| creator | Schirr, Gary R |
| description | This chapter contains sections titled:
Introduction
Deep Understanding and Sticky Information
Qualitative Methods for Deeper Understanding
Ethnography
Netnography
Site Visits and Individual Interviews
Crowdsourcing
Lead Users
Customer Toolkits
Real‐Time Market Validation: Experiential Learning Through Experimentation
Summary |
| doi_str_mv | 10.1002/9781118466421.ch14 |
| format | Book Chapter |
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Introduction
Deep Understanding and Sticky Information
Qualitative Methods for Deeper Understanding
Ethnography
Netnography
Site Visits and Individual Interviews
Crowdsourcing
Lead Users
Customer Toolkits
Real‐Time Market Validation: Experiential Learning Through Experimentation
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Introduction
Deep Understanding and Sticky Information
Qualitative Methods for Deeper Understanding
Ethnography
Netnography
Site Visits and Individual Interviews
Crowdsourcing
Lead Users
Customer Toolkits
Real‐Time Market Validation: Experiential Learning Through Experimentation
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Introduction
Deep Understanding and Sticky Information
Qualitative Methods for Deeper Understanding
Ethnography
Netnography
Site Visits and Individual Interviews
Crowdsourcing
Lead Users
Customer Toolkits
Real‐Time Market Validation: Experiential Learning Through Experimentation
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| fulltext | fulltext |
| identifier | ISBN: 0470648201 |
| ispartof | The PDMA Handbook of New Product Development, 2012, p.231-243 |
| issn | |
| language | eng |
| recordid | cdi_wiley_ebooks_10_1002_9781118466421_ch14_ch14 |
| source | eBooks on EBSCOhost |
| subjects | business‐to‐business company business‐to‐consumer company crowdsourcing lead users |
| title | User Research for Product Innovation |
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