User Research for Product Innovation

This chapter contains sections titled: Introduction Deep Understanding and Sticky Information Qualitative Methods for Deeper Understanding Ethnography Netnography Site Visits and Individual Interviews Crowdsourcing Lead Users Customer Toolkits Real‐Time Market Validation: Experiential Learning Throu...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Schirr, Gary R
Format:	Buchkapitel
Sprache:	eng
Schlagworte:	business‐to‐business company business‐to‐consumer company crowdsourcing lead users
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	This chapter contains sections titled: Introduction Deep Understanding and Sticky Information Qualitative Methods for Deeper Understanding Ethnography Netnography Site Visits and Individual Interviews Crowdsourcing Lead Users Customer Toolkits Real‐Time Market Validation: Experiential Learning Through Experimentation Summary
DOI:	10.1002/9781118466421.ch14