Popular Music, Streaming, and Promotional Media: Enduring and Emerging Industrial Logics
The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries. Focusing on two recent phenomena – streaming music and artist-brand deals – this chapter discusses how these developments encourage an uneven distri...
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| Format: | Buchkapitel |
| Sprache: | eng |
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| Zusammenfassung: | The production and consumption of popular music has changed significantly in the digital era, affecting the revenue strategies of the music industries. Focusing on two recent phenomena – streaming music and artist-brand deals – this chapter discusses how these developments encourage an uneven distribution of career opportunities and rewards in the music industries, and elaborates on how the increasingly promotional role of media content means that music is becoming subordinated to marketing. |
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