External Communities as Initiators of Organizational Change

Organizational change literature has long described the ways change efforts are designed and executed, with particular attention to where the change effort initiated: whether from the top down or the bottom up. In this paper, we expand this focus and describe how communities external to organizations can also be initiators of change within organizations. Through two examples, the Black Lives Matter movement and Old Coke Drinkers of America, we demonstrate the power of communities outside of organizations for initiating meaningful and lasting change within organizations. We explain that the power of such communities for initiating organizational change is derived in part from their members’ psychological sense of community (PSOC). We propose that scholars and practitioners alike should pay attention to this phenomenon by offering an agenda for developing research on impacts of communities and their PSOC that may affect organizational change.