Tourism and Trust: Theoretical Reflections

Tourism researchers have increasingly, but selectively and uncritically, engaged with the notion of trust. This study therefore aims to provide a stronger theoretical foundation for understanding tourism-related trust, starting from consideration of uncertainty and the nature of tacit knowledge. The relationship between displacement and uncertainty is at the core of the distinctiveness of trust in tourism, highlighting the importance of institutions, but also recognizing the diversity of tourism contexts. Three disciplinary perspectives on trust are considered: economics, psychology, and sociology. After outlining their general characteristics in relation to McKnight and Chervany’s typology of trust, we review their application in tourism, and conclude by identifying a future research agenda to address the distinctive characteristics of trust in tourism.