新零售的发展模式和趋势分析——以盒马鲜生为例
盒马鲜生被誉为新零售的先行者,近两年受到各界人士的高度关注.在探索新零售发展模式的道路上,盒马鲜生利用自身优势大胆创新,创造出一种全新的零售模式.本文通过对盒马鲜生的分析,来阐述新零售的发展模式和未来趋势.
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| Veröffentlicht in: | 中国经贸 2018 (16), p.135-136 |
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| container_title | 中国经贸 |
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| creator | 郝昕 |
| description | 盒马鲜生被誉为新零售的先行者,近两年受到各界人士的高度关注.在探索新零售发展模式的道路上,盒马鲜生利用自身优势大胆创新,创造出一种全新的零售模式.本文通过对盒马鲜生的分析,来阐述新零售的发展模式和未来趋势. |
| doi_str_mv | 10.3969/j.issn.1009-9972.2018.16.078 |
| format | Article |
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| issn | 1009-9972 |
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| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 新零售的发展模式和趋势分析——以盒马鲜生为例 |
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