顾客服务活动与顾客感知价值的提高
针对目前一般服务活动过程中对顾客服务活动的忽视，从顾客主体性、员工激励与授权、服务缺口补救等方面提出了改进措施，以进一步通过顾客服务活动提高顾客的感知价值。
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| Veröffentlicht in: | 天津商学院学报 2002-08, Vol.22 (4), p.52-56 |
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| container_issue | 4 |
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| container_title | 天津商学院学报 |
| container_volume | 22 |
| creator | 康燕 王学秀 等 |
| description | 针对目前一般服务活动过程中对顾客服务活动的忽视，从顾客主体性、员工激励与授权、服务缺口补救等方面提出了改进措施，以进一步通过顾客服务活动提高顾客的感知价值。 |
| doi_str_mv | 10.3969/j.issn.1674-2362.2002.04.013 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1001-0262 |
| ispartof | 天津商学院学报, 2002-08, Vol.22 (4), p.52-56 |
| issn | 1001-0262 |
| language | chi |
| recordid | cdi_wanfang_journals_tjsxyxb200204013 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| subjects | 服务业 顾客主体 顾客感知价值 顾客服务活动 |
| title | 顾客服务活动与顾客感知价值的提高 |
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