基于顾客终生价值分析的营销策略研究
F272; 顾客终生价值(CLV)是企业在与顾客关系持续的整个阶段中所获得的全部价值,由已实现价值(RV)和未来价值(FV)所构成.以已实现价值、未来价值为两轴,可将顾客分为四种不同的类型.为提高营销效果,针对每一类型的顾客,企业应采取不同的营销策略....
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| Veröffentlicht in: | 商业经济与管理 2005 (1), p.48-51 |
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| container_title | 商业经济与管理 |
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| creator | 罗青军 何圣东 |
| description | F272; 顾客终生价值(CLV)是企业在与顾客关系持续的整个阶段中所获得的全部价值,由已实现价值(RV)和未来价值(FV)所构成.以已实现价值、未来价值为两轴,可将顾客分为四种不同的类型.为提高营销效果,针对每一类型的顾客,企业应采取不同的营销策略. |
| doi_str_mv | 10.3969/j.issn.1000-2154.2005.01.010 |
| format | Article |
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| fulltext | fulltext |
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| ispartof | 商业经济与管理, 2005 (1), p.48-51 |
| issn | 1000-2154 |
| language | chi |
| recordid | cdi_wanfang_journals_syjjygl200501010 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 基于顾客终生价值分析的营销策略研究 |
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