手机报赢利途径探究
手机报作为一种新媒体,要获得较大的发展空间,必须突破旧有的赢利模式,寻求有效高质的赢利途径.下面笔者通过市场经济的相关理论,并结合传媒市场的特殊性,对手机报运作中的市场角色给予解释,从消费者的选择与市场回应、生产者的选择与市场回应两个角度来探究手机报的赢利途径....
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| Veröffentlicht in: | 青年记者 2009-05 (14), p.75-75 |
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| container_title | 青年记者 |
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| creator | 卢江林 |
| description | 手机报作为一种新媒体,要获得较大的发展空间,必须突破旧有的赢利模式,寻求有效高质的赢利途径.下面笔者通过市场经济的相关理论,并结合传媒市场的特殊性,对手机报运作中的市场角色给予解释,从消费者的选择与市场回应、生产者的选择与市场回应两个角度来探究手机报的赢利途径. |
| doi_str_mv | 10.3969/j.issn.1002-2759.2009.14.064 |
| format | Magazinearticle |
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| ispartof | 青年记者, 2009-05 (14), p.75-75 |
| issn | 1002-2759 |
| language | chi |
| recordid | cdi_wanfang_journals_qnjz200914064 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| title | 手机报赢利途径探究 |
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