沈阳"鸡架之城"城市形象符号策略研究

沈阳"鸡架之城"城市形象符号策略研究

G122; 基于新时期沈阳城市品牌形象传播的需要,"鸡架之城"这一新的传播符号在城市精神的概括和弘扬、借力消费主义文化的势能、具备较强话题性和商业变现能力等方面表现突出,有望助推沈阳城市品牌形象传播翻开全新一页....

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Veröffentlicht in:理论界 2022 (5), p.79-83
Hauptverfasser: 庞铁明, 姜希
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container_issue 5
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container_title 理论界
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creator 庞铁明
姜希
description G122; 基于新时期沈阳城市品牌形象传播的需要,"鸡架之城"这一新的传播符号在城市精神的概括和弘扬、借力消费主义文化的势能、具备较强话题性和商业变现能力等方面表现突出,有望助推沈阳城市品牌形象传播翻开全新一页.
doi_str_mv 10.3969/j.issn.1003-6547.2022.05.012
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title 沈阳"鸡架之城"城市形象符号策略研究
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