新广告法背景下对植入式广告的探析
在新广告法实施背景下，传统广告桎梏重重，而近几年以真人秀为代表的电视综艺节目迅速兴起，恰好为植入广告的发展创造了契机，植入式广告已成为广告业的重头戏。文章试图对我国植入式广告现状、存在问题加以研究，并提出切合实际的发展战略及监管策略，以期去粗取精。...
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| Veröffentlicht in: | 新媒体研究 2017, Vol.3 (3), p.60-62 |
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| container_title | 新媒体研究 |
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| creator | 秦思思 赵贤 |
| description | 在新广告法实施背景下，传统广告桎梏重重，而近几年以真人秀为代表的电视综艺节目迅速兴起，恰好为植入广告的发展创造了契机，植入式广告已成为广告业的重头戏。文章试图对我国植入式广告现状、存在问题加以研究，并提出切合实际的发展战略及监管策略，以期去粗取精。 |
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| fulltext | fulltext |
| identifier | ISSN: 2096-0360 |
| ispartof | 新媒体研究, 2017, Vol.3 (3), p.60-62 |
| issn | 2096-0360 |
| language | chi |
| recordid | cdi_wanfang_journals_guig201703027 |
| source | 国家哲学社会科学学术期刊数据库 (National Social Sciences Database) |
| subjects | 新广告法 植入式广告 发展 监管 |
| title | 新广告法背景下对植入式广告的探析 |
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