高校社会声誉评价指标体系研究

In the "Internet+" era, reputation has increasingly become a key factor in the competition and evaluation of higher education institutions. The existing social reputation evaluation of higher education institutions focuses on subjective qualitative evaluation. Based on the connotation of the social reputation of higher education institutions and starting from its generation mechanism, this research attempts to construct a set of index system for quantitatively measuring the social reputation of higher education institutions by adopting a quantitative evaluation method. Then 104 public undergraduate institutions are chosen as examples to verify the effectiveness of the evaluation index system. The research results could serve as valuable references for improving the evaluation system of higher education institutions in our country