E-Commerce Strategies for Chinese Clothing Enterprises

E-Commerce Strategies for Chinese Clothing Enterprises

This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China＇s clothing enterprises are proposed.

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Bibliographische Detailangaben
Veröffentlicht in:Dong Hua da xue xue bao. Zi ran ke xue ban. 2007, Vol.24 (4), p.569-572
1. Verfasser: 张祖芳 唐明浩 戴玮
Format: Artikel
Sprache:eng
Schlagworte:
服装企业
服装市场
电子商务
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Beschreibung
Zusammenfassung:This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China＇s clothing enterprises are proposed.
ISSN:1672-5220