So Big about Green (1991)

The current clamour to be “green,” as with most mass trends, mixes (and blurs the line between) ethical commitment and cynical exploitation. Almost every disposable container that we guiltily, or carelessly, buy boasts a symbol indicating it is recyclable (i.e.,somewhere, itmightbe if the facilities to do so were available). Your neighbours are concerned. We are all using our blue boxes. Even a national trust company has somehow found a way to “green” itsaccounts. Given the hype, something called ecocriticism should prompt as much skepticism as fervour. Literary critics and teachers of literature are rushing to green