Engaging the public and enriching language education through Babel : The Language Magazine

Being a public linguist does not have to mean appearing regularly on TV or radio. There are many other ways in which academics can engage the public with their research. Dan McIntyre and Lesley Jeffries did it by starting a magazine. In this chapter, they explain how they went about the process, how they built a brand and found an audience for their work and what benefits they have seen from the work they have done. They also offer some general points about public engagement to be learned from their experiences.