Arbetsgivarvarumärken - En studie av Lindahl Advokatbyrå

In sectors with high skill requirements, recruiting is a core part of a company's development. Initially, the companies attract talented employees by creating an interest in the organization. Further, the challenge remains to match potential workers expectations with the company’s requirements and conditions. This is crucial since an unsuccessful recruitment involves high costs. In this thesis we have studied the attributes that are considered important in creating attractiveness of an employer, investigated various methods to create interest and facilitate the match between the company and the new employee. Our results are based on interviews with representatives from the law firm Lindahl and with law students at Uppsala University. The study confirms previous theories of employer brand and further illustrates that the challenge in general is to implement an effective match between the company and the employee.