Location relevant data communication

In accordance with an example embodiment of the present invention, there is provided an apparatus comprising a memory configured to store information specific to a current location of the apparatus, the information comprising at least one indication of at least one prior processing performed on the information by a second apparatus distinct from the apparatus, at least one processing core configured to perform at least one processing action on the information, determine, whether the at least one processing action is superior to the at least one prior processing in accordance with a metric, and cause the information to be at least in part transmitted from the apparatus, wherein at least one of the occurrence of the transmission and the content of the transmission is at least in part dependent on a result of the determination.