Utilizing a printer to customize apparel in a retail facility

Customized articles of footwear are produced by providing options and graphics that are selected by a customer when submitting a custom order at a retail facility. The graphics are selected from a catalog while the options, such as a shoe model or a shoe size, are selected at an order interface rendered at a computing device. The computing device processes the order by uploading printing instructions associated with the customer-selected graphic or by converting specifications of the order into the printing instructions. The printing instructions are passed to a printer that is configured to move inkjet nozzles in a pattern and, concurrently, control a timed release of coloring agent from the inkjet nozzles based on the printing instructions. Releasing the coloring agent over the article of footwear physically applies a design thereto, which substantially resembles the customer-selected graphic. An oven typically cures the design via infrared heat over a timeframe.