Tracking and tracing user activity with application media packages

A software component for tracking and tracing the access and display of Internet content employs an Application Media Package. That package includes a definition for rendering a graphical user interface and a URL pointing to Internet content that may be presented within said user interface. An application media viewer manages the collection, organization, sharing, and rendering of a plurality of such software components. Because Application Media Packages are used in groups and often for relatively long periods of time, the present invention may collect real-time multidimensional use statistics that over time becomes a valuable multi-dimensional user behavior profiling database. A server collects use statistics from its Application Media Viewer that runs on client computers or cell phones for example, and manages and tracks Application Media Package and Viewer downloads, access to an Application Media Package library, etc.