Interactive product placement system and method therefor

A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Briggs, Christian, McBurnett, Heath, Galindo, Jr, Delfino, Knuth, Freddy
Format: Patent
Sprache:eng
Online-Zugang:Volltext bestellen
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Beschreibung
Zusammenfassung:A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.