System and method for strategizing interactions with a client base

The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Lawton, Robert Russell, Hartfeil, Guenther Kurt
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.