Systems and methods for packaging, distributing and managing assets in digital cable systems

Assets, such as content and related data are packaged, transmitted, received and managed in a digital cable television system to standardize the distribution of content and services from a content/service provider to subscribers in the system. The standardized format for packaging content enables the digital cable system to package, transmit, receive and manage diverse types of content, such as MPEGs, executable files, HTML pages, and the like, using standard system components without requiring reprogramming of the system to deploy new services. Service and content providers are freed from having to develop custom formats for delivering content and data to the cable system. Moreover, the standardized bundling of content and related data that is enabled by the invention allows the cable system operator to automate the deployment of services based on specific content and data to select subscribers.