Automated unique call announcement

Automated unique call announcements for incoming telephone calls are provided. When a call is received at a mobile or wired telephone, a variety of data about the calling party, for example, caller identification and profile data for the calling party and data associated with the called party, for example, scheduling data, contacts data, and contextual data, such as time of day, may be used for generating a text-to-speech message that may be played to the called party as a unique call announcement. If desired, a standard or customized ring tone may be played before, after, or before and after presentation of the unique call announcement. In addition, voice command functionality may be provided for allowing a called party to direct a disposition of an incoming telephone call without answering the incoming telephone call.