Auction optimization system

Methods, apparatuses and systems directed to an auction optimization system that assists users in determining one or more parameters associated with a planned auction. In one embodiment, the auction optimization system computes a predicted final auction price for a given item based on historical auction data associated with the same or similar items. In other embodiments, the auction optimization system is operative to compute suggestions for various auction parameters, such as starting price, start time, duration, and reserve price. In certain embodiments, the auction optimization system uses novel data gathering techniques that minimize the load on on-line auction facilities and gather data in a manner consistent with the use policies associated with on-line auction facilities.