Methods and systems for delivering customized advertisements

Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user's social network.

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Bibliographische Detailangaben
1. Verfasser: Calabria, Hermann
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Methods and systems for selecting and customizing an advertisement for a known user are disclosed. The advertisement is customized responsive to social distance between the user and members of the user's social network.