Real-time location information from mobile devices including embedding location information in media packet payload

One embodiment includes a method in a mobile device, including accepting real-time location information on the location of the mobile device, and ascertaining whether real-time information is to be included. In the case it is ascertained that real-time location information is to be embedded, the method includes embedding the accepted location in a payload portion of a media packet; and sending the packets to one or more recipients. At least some of the sent packets include location information embedded in the payload portion.