Process for manufacturing tyres for vehicle wheels

A process and apparatus for manufacturing tires for vehicle wheels, includes building, on a toroidal support, a carcass structure including at least one carcass ply associated, at axially opposite end edges thereof, with annular anchoring structures, the building step of the carcass structure includes forming at least one reinforcing structure, operatively associated with the annular anchoring structures through deposition on the toroidal support of at least one reinforcing element along a predetermined curvilinear deposition path. The deposition of the at least one reinforcing element includes the steps of: cutting to size a piece of at least one reinforcing continuous band-like element fed by a feeding device along a predetermined feeding direction, deforming the piece obtained according to the curvature of a deposition part of the deposition path intended to receive the piece, and depositing the deformed piece at the deposition part.