Data management techniques

The exemplary embodiments provide a computer implemented method, apparatus, and computer usable program code for managing data. A graphical user interface is generated. The graphical user interface comprises a first selecting component for receiving a selection from a user of at least one attribute of a record from a set of records to be measured for relevancy, a second selecting component for receiving a selection from the user for a granularity of the at least one attribute to be measured for relevancy, and a displaying component for displaying a result to the user, wherein the result includes a visual representation of the relevancy of the at least one attribute selected by the user based on the granularity selected by the user.