Physical layer aware video encoding for mobile TV applications

A system and method of transmitting video in a time division multiplexing (TDM) system, wherein the method comprises identifying a video reference frame from a series of video frames; encoding a difference between the video reference frame and a video non-reference frame; placing the video reference frame at a beginning of a data burst; transmitting the series of video frames and the data burst from a transmitter to a mobile TV receiver; and the mobile TV receiver immediately locating the video reference frame upon receipt of the data burst. The method may further comprise the mobile TV receiver decoding the series of video frames. Additionally, the placing process results in a substantially non-existent channel switching delay in the mobile TV receiver. Moreover, the method may further comprise placing exactly one video reference frame at the beginning of the data burst. Preferably, the TDM system comprises a mobile TV system.