Mobile device leasing with customized operational features

System(s), device(s), and method(s) are provided to supply a device that accesses and utilizes resources in a wireless network under a lease agreement. A system generates service unit bank(s) that enable service utilization and provides a customized operational profile that enables custom configuration of service in the device. The device can receive lessee-specific operational profile(s) and lease agreement term(s), and can regulate a lease agreement. If the lease agreement expires, the device can lock at least a portion of the functionality of the device and provide an environment to renew the lease agreement. If the device is not returned, the system pursues various asset protection mechanism(s), such as assessment of recovery fees and tracking location of the device. Returned device is commissioned for a new lease. Synchronization of lessee-specific operational profiles amongst device and the system, or network external thereto, can be accomplished through a femtocell network or a macrocell network.