Self-service provisioning for multi-channel applications

Disclosed are various embodiments for self-service provisioning of multi-channel applications. A self-service provisioning of a channel application is implemented on at least one server for a merchant based on channel configuration data supplied by a merchant client, at least a portion of the provisioning being performed automatically, the channel application being associated with a channel of commerce and becoming operable to facilitate a customer interaction for the merchant through the channel of commerce. There is communication with at least one channel client to perform the customer interaction according to merchant data stored on the at least one server.